Strategy in Action.
The thinking behind the work. The work behind the results.
Every project starts with an opportunity—sometimes it’s reaching a new audience, improving communication, or finding a better way to do something.
Here’s a look at how I’ve turned ideas into action through marketing, communications, creative development, and strategic problem-solving.
01| Strategic Communications
Student Advocacy Academy | Promotional Video | JNCL-NCLIS
JNCL-NCLIS
Connecting audiences with a mission through video, digital content, event communications, and coordinated messaging.
Advocacy Action Day — Languages Shape Leaders.
JNCL-NCLIS
Turning an Advocacy Message into a Visual Story
Developed a promotional video highlighting how language education helps shape future leaders. Through purposeful messaging and visual storytelling, the video connects language learning with leadership, opportunity, and advocacy.
My Role: Video Development | Content Creation | Strategic Communications
02 | Integrated Marketing Campaigns
Counts Realty & Auction — McConn Estate Auction
Connecting the Right Buyers with the Right Opportunity
Developed and coordinated a multichannel marketing campaign combining email marketing, organic social media, and targeted Facebook advertising to build awareness and drive traffic to an online estate auction.
My Role: Marketing Strategy | Campaign Development | Creative Execution | Digital Advertising | Performance Tracking
1. Email Marketing — Constant Contact
Purpose: Introduce the auction, highlight merchandise, and encourage catalog visits.
2. Organic Social Media — Facebook
Purpose: Maintain visibility and engagement with the existing audience.
3. Paid Facebook Advertising — Meta Ads
Display Ad 1 and its results.
12,543 reached | 686 landing page views | $0.22 per view
