---

Strategy First. Marketing Second.

For more than 25 years, I’ve worked at the intersection of marketing, communications, customer experience, events, advocacy, and business growth.

My career has taken me from corporate leadership roles to entrepreneurship, giving me a unique perspective on how organizations grow, communicate, and connect with the people they serve.

Today, I help businesses and organizations move beyond random marketing tactics and build strategies that support long-term growth.

---

How I Help Organizations Grow

Strategic Planning Align marketing efforts with business goals and organizational priorities.	Communications Leadership Build trust through clear messaging and stakeholder engagement.	Customer Experience Create experiences that strengthen loyalty and long-term relationships.
Growth Strategy Identify opportunities for visibility, lead generation, and retention.	Team Alignment Connect leadership, operations, and marketing around shared goals.	Advocacy & Stakeholder Engagement Build participation, trust, and community support through strategic communication and relationship-building.

---

Organizations & Brands I’ve Supported

Throughout my career, I’ve helped organizations strengthen visibility, engage their audiences, and support growth through strategic marketing, communications, content development, and customer-focused campaigns.

Organizations Include

• JNCL-NCLIS
• It’s About Language
• Fluency Consulting
• Counts Realty & Auction Group
• Image Maker Salon & Wig Studio
• Picture It Sold Real Estate Photography
• The Crossings at Farmington HOA

Areas of Marketing Leadership

Marketing Strategy

Developing plans that align organizational goals with measurable marketing initiatives.

Content Development

Creating website content, educational resources, email campaigns, podcast content, blogs, social media content, and marketing materials.

Communications

Supporting member engagement, customer communication, advocacy outreach, stakeholder messaging, and organizational visibility.

Campaign Management

Planning and executing multi-channel campaigns across email, social media, websites, events, and digital advertising.

Brand Positioning

Helping organizations communicate their value, differentiate themselves, and strengthen audience trust.

Audience Engagement

Building connections through events, advocacy initiatives, podcasts, educational content, and customer-focused marketing.

Organization	Focus Areas
JNCL-NCLIS	Advocacy Marketing, Membership Communications, Event Promotion
It’s About Language	Podcast Production, Content Strategy, Educational Marketing
Fluency Consulting	Thought Leadership, Website Content, Strategic Planning
Counts Realty & Auction Group	Auction Marketing, Lead Generation, Digital Advertising
Image Maker Salon & Wig Studio	Consultation Marketing, Customer Education, Content Strategy
Picture It Sold	Business Development, Marketing Strategy, Brand Positioning
The Crossings at Farmington HOA	Community Communications, Resident Engagement, Strategic Planning, Board Leadership

---

Businesses I’ve Built

Entrepreneurship has given me firsthand experience in business development, operations, customer service, marketing, and growth strategy.

---

Career Snapshot

25+ Years of Experience

Marketing Strategy
Communications Leadership
Customer Experience
Entrepreneurship
Event Marketing & Advocacy
Business Growth

Education & Leadership

B.S. Business Administration – Marketing
A.A.S. Communication Design
Professional Photographer
Business Owner
Board President

---

Selected Work

National Advocacy Organization

Developed communication strategies supporting member engagement, advocacy outreach, virtual events, and national initiatives designed to strengthen participation and awareness.

Organization: JNCL-NCLIS

Auction Marketing

Built repeatable marketing systems and multi-channel campaigns designed to increase auction visibility, bidder participation, and event awareness.

Organization: Counts Realty & Auction Group

Small Business Growth

Created strategic marketing plans focused on customer acquisition, trust-building, education, and consultation growth.

Organizations: Image Maker Salon & Wig Studio | BuyWigsUSA

View Case Studies

---

Insights & Perspectives

Ideas, observations, and strategies focused on marketing leadership, customer experience, communications, and business growth.

Recent Articles

• Winning Is a Mindset
  In marketing, it’s the difference between being remembered and being forgotten. You can’t afford to sit on the sidelines. Define what success looks like for your business — and start building it now. That’s… Read more: Winning Is a Mindset
• The Oldest Marketing Strategy That Still Works Today
  Why “Know Your Audience” Has Outlasted Every Trend If you stripped away every platform, every trend, and every tool from modern marketing, what would be left? 🎯 Understanding your audience. 🎯 This simple, powerful… Read more: The Oldest Marketing Strategy That Still Works Today
• Beyond Trends: Mastering the 4 Ps of Marketing
  In my last post, The Oldest Marketing Strategy That Still Works Today, I shared how one of the earliest approaches to marketing continues to influence how we connect with customers. Today, I want to… Read more: Beyond Trends: Mastering the 4 Ps of Marketing

View All Articles

Let’s Connect

Whether you’re looking for marketing leadership, communications expertise, strategic guidance, or a fresh perspective on growth, I’d welcome the opportunity to connect.