Dara Farrar

Throughout my career, I’ve worked with businesses, associations, advocacy organizations, real estate professionals, and auction companies to strengthen communication, improve engagement, and create marketing systems that support measurable results.

The following examples highlight a selection of projects and initiatives I’ve supported.

National Advocacy & Member Engagement

Organization

JNCL-NCLIS

Challenge

Communicating complex legislative and advocacy initiatives to a national audience while increasing participation and engagement.

Strategy

Developed communication plans, event marketing campaigns, stakeholder messaging, email communications, website updates, and social media content designed to increase awareness and participation.

Responsibilities

• Event Marketing
• Email Communications
• Website Content
• Social Media Strategy
• Stakeholder Engagement
• Virtual Event Promotion

Impact

Supported national advocacy initiatives, member engagement efforts, virtual events, and communication strategies that helped strengthen participation and awareness.

Auction Marketing & Bidder Generation

Organization

Counts Realty & Auction Group

Challenge

Increase visibility and bidder participation for real estate, commercial property, machinery, farmland, and personal property auctions.

Strategy

Developed integrated marketing campaigns utilizing digital advertising, social media, email marketing, content development, photography, video, landing pages, and bidder outreach.

Responsibilities

• Auction Marketing Strategy
• Bidder Generation
• Facebook Advertising
• Email Marketing
• Landing Pages
• Content Development
• Analytics & Tracking

Impact

Helped create repeatable marketing systems designed to improve auction visibility, bidder engagement, and participation.

Building a Real Estate Photography Business

Business: Picture It Sold Real Estate Photography

Challenge

Create a business that helps real estate professionals present properties more effectively in an increasingly digital marketplace where first impressions happen online.

Strategy

Built a real estate photography company focused on helping agents improve property presentation through professional photography, drone imagery, visual storytelling, and marketing support.

Responsibilities

• Business Development
• Brand Development
• Client Acquisition
• Real Estate Photography
• Drone Photography
• Visual Marketing
• Customer Experience

Impact

Photographed and marketed more than 100 residential properties while building long-term relationships with agents, brokers, and real estate professionals throughout Central Virginia.

Helping Women Navigate Hair Loss Solutions

Organization: Image Maker Salon & Wig Studio

Challenge

Increase awareness and consultation appointments while helping women better understand hair loss options, available solutions, and the consultation process.

Many potential clients were unfamiliar with available services and often delayed seeking help because they were unsure where to begin or what options existed.

Strategy

Developed an education-first marketing approach focused on trust-building, customer education, consultation awareness, and visibility across digital channels.

Responsibilities

• Marketing Strategy
• Content Development
• Customer Education
• Email Marketing
• Google Business Profile Strategy
• Social Media Planning
• Brand Messaging

Impact

Created a repeatable marketing framework focused on education, engagement, and consultation growth while helping prospective clients feel more confident taking the next step.